A bit of Fazer’s background
Finnish brand Fazer, known around the world for its chocolate, was founded by Karl Fazer in 1891 when the first cafe-confectionery to bear his name, was founded Kluuvikatu, in the center of Helsinki. Since then, Fazer cafés have become a permanent part of Helsinki’s cultural life.
Today Fazer has operations in eight countries and exporting to more than 40 countries. In addition to Finland, the company operates in Sweden, Denmark, Norway, Russia, Estonia, Latvia and Lithuania. The company manufactures bakery, biscuit and confectionery products and has a restaurant and café business. Fazer has 19 bakeries in Finland, Sweden, Estonia, Russia, Latvia and Lithuania.
The oldest, still for sale, popular Fazer sweets are Rowan Marmalades, which have been made since 1895.
Another well-known Fazer product is Geisha-chocolate which is also one of my favorites. The traditional Geisha is milk chocolate which contains a lovely hazelnut nougat filling (although later the geisha family has grown with few new variations).
There has been a recent debate as to whether the name Geisha is appropriate or not. After all, the name arose from the fact that Karl Fazer had visited Japan and fell in love with their culture. I think the name is a tribute to Japanese culture, like Japanese youtuber Ken Takagi says in his video. He also says that the Japanese are happy to buy it as homecoming gift. If the name changes as planned, will it no longer interest them as much? However, many Japanese people visit in Finland. The product has been known by that name for so long that it would no longer be the same product under the new name. Or atleast it would not evoke that same temptation and sense of familiarity, especially among tourists. So I don’t think the name should be changed under any circumstances!
Unelmoin sinisestä, Suomen luonnosta, taivaasta pilvettömästä, järvimaisemasta.
Samettisen pehmeästä, kauniista ja kuultavasta. Hetkestä sinisestä, äärellä rannan.
I dream of a blue, Finnish nature, a sky without clouds, a lake landscape.
Velvety soft, beautiful and audible. For a moment in the blue, by the lake.
Can you see the same as I? Some girl (or why not boy but I see girl)…sitting by the lake surrounded by rugged forest on beautiful summer day, a little bit before sun setting…
You can find this poem also here:
I’d say it’s more of the Japanse geishas eliciting a feeling of exoticism. Maybe Fazer wanted everyone trying out the chocolate to feel like they are transported to an exotic place, such as the Orient?
Yes, you’re right! I think that’s exactly the point!
Indeed! I just found out hilarious that some called the Geisha name inappropriate, yet even the Japanese themselves have no issue with it.
* found it hilarious
Yes, right! It has sparked a lot of debate!